Saturday 22 November 2014

KeraStraight - Gorgeous Made Easy

A few months back I was contacted by the team behind KeraStraight and asked if I would like to be a hair model at Salon International.
I jumped at the chance! I am used to attending trade shows (IMATS, Professional Beauty etc) and to have the opportunity to feature in one, not to mention be on stage, was so interesting.

KeraStraight intrigued me, and with two treatment options available - 
KS Ultimate and Intense Boost there is something for everyone, and every hair type.

So here's some information about the brand, and photos of me taken at Salon International, along with a video interview that I did for them...
Established in 2009 by hairdresser Jez Barnett, KeraStraight whose global brand ambassador is hair icon Trevor Sorbie MBE (who I have had the pleasure of meeting!!) together they have created the next - generation in semi-permanent Brazilian Keratin treatments. 
Although a British brand by origin, KeraStraight joined forces with Brazilian scientists to devise an unrivalled, formaldehyde - free formula that transforms frizzy, unmanageable, dry or dull hair into impeccably conditioned smooth, and easy to manage hair.

Based on a ground-breaking protein formula KeraStraight simultaneously repairs and straightens but it is kind enough for all types of coloured hair, chemically treated and damaged hair.  
The range is currently stocked in 19 countries globally too. 

At salon international I opted for the Intense Boost treatment, because my hair is dry, dull and colour treated, and it hasn't been the same for the whole of 2014.  I deserve to treat my hair to some TLC and the Intense Boost does just that, two options form part of intense boost range, these are  -

Protein Boost - delivers strength and softness

Moisture Boost - transforms dry, dehydrated locks by adding moisture without weight and in just 30 minutes too!

The treatment rebuilds the elements the hair is lacking and locks in moisture, renewing, repairing and rehydrating each strand from inside out.  

The results are immediate and deliver intense conditioning and strength for up to 30 days.

I opted for the Instense Boost / Moisture boost option.  
The video above shows the complete salon process and my thoughts.
Here's my hair before the treatment
And after... so much more glossy, voluminous and conditioned.
KeraStraight can be found in Trevor Sorbie Salons, Andrew Barton and Jamie Stevens.  The brand also have a complete range of haircare products to continue on the benefits of their treatments.  
For information on the products that I have tried and love you can view these 'Here' directly from the brand or alternatively they are also stocked on the Look Fantastic website 'Here' 

My favourite products from the range are the shampoo and conditioner  which enable you to prolong the life of the salon treatment.  The products smell amazing and really condition your hair.

I also love the Ultimate Oil and the Protein Mask but you can find out more about these 'Here'

The KS Ultimate treatment is a more advanced semi straightening and repair system which provides condition, strength and shine adaptable to every hair type, with results lasting up to 4 months.
With this treatment you have easier to manage hair, soft and shiny with the best bit - minimal hair styling needed.  This treatment is one that can only be applied at the salon, you can find your nearest KeraStraight salon using the salon finder 'Here'

With instant results that I could see on the other models at Salon International I think the KS Ultimate treatment will become so popular in salons.  Especially for those with unruly afro hair, the results before and after on the other models at the show was outstanding.

After my trade show stint, and how pleased I was with my hair I was asked to visit the Covent Garden branch of Trevor Sorbie, where I got to meet more of the team behind the brand and actually meet Trevor Sorbie MBE himself!

What a humble, gracious man he is, with a wicked sense of humour - we chatted for ages, and I told him how pleased I was with the results from my Intense Boost treatment.

Here's a photo of me and the man himself!
Thanks to the team at KeraStraight, Trevor Sorbie and Unleashed Potential for letting me be a model and trying the fantastic range.

I have two products featured in a monthly favourites video, coming soon!

Have you heard of KeraStraight?

You can also find me here


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