Sunday 17 August 2014

Pure London - Ready to Wear Spring / Summer 2015 Trade Show

On the 3rd of August I hot - footed it down to Olympia in Kensington, to the Pure London show.
A trade buyers event that I was luckily enough to be given access too due to my blog.
I have never been to Pure London before, so I had no idea what to expect!

The last time I was at Olympia, I was at IMATS.  So I knew where I was going, but unfortunately on the 3rd of August there were major train disruptions and my journey there took nearly two hours!

This post is photo heavy so be warned.  Also if you've been to the show before you might not be interested in this post, but for a fashion and accessory lover like me, I thoroughly enjoyed seeing what Spring / Summer 2015 looks like!

Pure London is held twice a year and is the UK’s leading trade fashion buying event. Pure London is only open to registered trade visitors, those looking to start a new business (in the next 12 months) and accredited journalists - it is not open to members of the general public.
Fever Clothing above
Melinda Looi fashion above and below -
Born as a daughter of an illustrious tailor, Melinda's career in fashion was not a planned one. Fate as it seems played its role when Melinda won the Malaysia Young Designer Award in 1995, consequently receiving a scholarship to La Salle School of Fashion in Montreal, Canada to pursue a dream all of her own.
Carving a niche for herself in stage costume productions, Melinda was propelled into the demanding and exhilarating world of fashion design.
I adore this dress, I love the monochrome look and funky accessories.
Pure London is the UK’s largest and most influential fashion buying event, presenting 1,000+ brands offering contemporary womens wear, young fashion, lingerie, swimwear, childrens wear, footwear and accessories.

Held twice a year, in February and August at London Olympia, Pure London continually attracts over 12,000 buyers each season.
Little Mistress had a lovely stand with fabulous maxi dresses.

And accessories.
PIT Fashion from Amsterdam - I adored their stand, the flowers and patterns were beautiful!
New from Amsterdam, PIT , launched in Spring 2013, is now already one of the fastest growing Fashion Labels in Europe. Picked up by the largest fashion magazines and retailers, PIT is bombing the high street fashion world.
The luxury high street brand bridges the gap between fast fashion and expensive ready-to wear with a focus on pieces built to last, at a fantastic price.

Lana Nguyen above - this jumper I adored! So much so I posted it on Instagram.
AMy B. is a florentine brand that has great attention to the research of made-in Italy fabrics, manufacturing and style. I couldn't find a link to this brand unfortunately.

I adored the white leather jacket and bag combo!
I managed to catch the 'Content for Blogging: what really works' seminar that had some fashion bloggers attending talking about the subject.
There wasn't anywhere for me to sit to listen to the whole seminar so I walked around some more instead.
I haven't heard of these two fashion bloggers before? Have you?
Tiny Twisst and ThisGirlLovesChic both seem like lovely girls.

Forever Unique
Forever Unique - above and below, their stand had some amazing royal blue dresses!
Forever Unique is a luxury fashion brand, specialising in ladies occasion wear. Since its establishment in 2008 the brand has become a major player in global fashion and is rapidly expanding both on and offline. Strong brand identity and consistent in-house design ensure Forever Unique is the ‘go to’ you can rely on for a special event. With a unique take on the trends of the moment, stand out silhouettes, body perfecting construction and premium embellishment offer everything needed to maximise your look for when it matters most.

DARCYY - This was my favourite of all the stands.  Again a brand I have never heard of before?
The wonderful world of unique vintage inspired clothing, accessories, handbags and shoes. Where fresh floral patterns and flirty designs flourish, fun frocks and fabulously flattering lace dresses spring into style.
Where did the Darccy magic start? With an Architecture design back ground, Diane, the creator of Darccy went on to study at New York University. Despite the busy studying schedule, Diane couldn't stop her passion for fashion. She partnered with her friend who was studying Fashion Design at Parsons and opened their first boutique in Nolita, New York.

With numerous requests from their wonderful fans around the world, Darccy is now finally online! provides an engaging online shopping experience for everyone in search of beautiful clothing and accessories with remarkable flair. Darccy is your sweetest source for romantic women's clothing and uncommonly cute fashion! Darccy continues to thrive and grow with the same vision that Diane had in mind when she made her first collection.
THIS top, can we take a moment to - hold me back because if I were allowed to buy anything to take home from Pure London it would of been this! *swoon* at the beautiful lace appliqué! I WANT it!

MAIA HEMERA - another brand I have never heard of before!
The company MH is a wholesaler specialising in clothing for woman in large size and bags modes,
located in  PARIS. The company's mission is to create fashion for young women .
Their products cover tops, tunics, shirts, jackets, sweaters, coats, skirts, dresses, bags etc for women.
With each new collection, MH offers products with femininity and trends in comfortable materials.
Their main customers are women clothing stores, retailers, wholesalers, etc.

Purplish  - I adored the parrot jumper loads!
Purplish London launched in 2011 with the mission of providing wide range of unique and fabulous printed knit wears, day dresses and tops with reasonable price to various group of customers in the UK and overseas.

Purplish London's philosophy is based on the concept of reasonable prices but high quality  and unique printed  tunic dresses, jumpers, and cardigans etc.
Purplish London is exciting and attractive in its own personal way, showcasing that essential dose of sparkle and glamour - Representing today's independent in fashion clothing, for the Fashion confident Woman.

Vanilla London  Had a small stand but really pretty!

Lily J London - I have seen this brand before but I cannot remember where?  This was my second favourite stand and I picked out a few items below that I wanted to buy!
LILY.J was established in London in 2008, and has four shops in London.
They have come to know what their customers truly love and want as they are unique in fashion,
leading the way with signature lace designs and never simply following passing trends.
They know that lace is an enduring fabric, ever-fashionable and extremely popular with their rapidly growing customer base.

Ohh the colours.....

The top above and below I ADORE!!

Above Olia Jewellery

Olia Jewellery was founded in March 2013 by Caroline Ollier.
Their aim is to create timeless costume jewellery which is both feminine and sophisticated with a nod to fashion.
With 15 years of experience in the fashion industry Caroline wanted to create a brand that is accessible without compromising on quality.
Each piece is made from the highest quality brass or mixed metals. Many of their items are silver and gold plated. Each piece is both lead and nickel free which means it will not cause allergies or discolouration to the skin.
The Olia Jewellery brand is already retailed in some of the UK’s best boutiques and has enjoyed success in its early days.

Pure London is scheduled next for February 2015 -    
Sun 08 Feb 2015              09:30 - 18:00
Mon 09 Feb 2015            09:30 - 18:00
Tue 10 Feb 2015             09:30 - 16:00
I popped upstairs to lust after the accessories section...
And I came across Origami Jewellery - I met Claire, the designer and she was lovely, very informative and I loved their designs.  Although expensive they are unique and something that I hope I can purchase in the future.

Since jewellery is in the spotlight of today’s lifestyle, Claire and Arnaud, the French design friends founded their own brand “Origami Jewellery”, inspired by the beauty of Japanese creativity.
The inspiration came during a night in the winter when their friend Masayuki Muraki taught them the typical Japanese folding handicraft.
Their first collection made with thread and paper had this beauty of the moment. But the splendour of the Japanese shapes deserves to combine them with precious materials like gold or silver.
To produce this collection the couple decided to go to Japan to look for manufacturers able to reproduce precisely the fragile shapes.

Since January 2008, “Claire and Arnaud” introduce their first collection of jewellery with the model Tsuru, the symbol of peace in Japan.
The ORIGAMI JEWELLERY are now available all over the world.

Moda in Pelle - I love this brand but sadly I do not own anything from it.  Next seasons collection is both vibrant and stylish.

Moda in Pelle launched in the mid-70s with a single store in Leeds. It has since grown to be a national boutique brand, with close to 60 stores and concessions situated in prime retail locations across the UK. A high-fashion shoe brand that has been a favourite of British women for close to forty years, Moda in Pelle combines catwalk-inspired designs with a unique feminine approach and incorporates seductive styles with a modern edge.

The size of Pure London is impressive!
I will definitely be going back to Pure London next year if they'll have me!  
Have you heard / or been to Pure London before?
I came away with an idea of next seasons clothes and tons of fashion bags from the brands I saw at the show!

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