To launch their new Hypnôse Star Mascara, Lancôme decided to bring back a true icon – Betty Boop!
Betty is known for her cheeky character, glamour and amazing eyelashes.
Betty Boop even starred in a special video teaching supermodel Daria Werbowy how to ‘say it with the eyes’.
A great video, it launched the new product in a unique way and captured people’s attention!
You can watch the video by clicking 'Here'
The beauty media went crazy for it, and the video worked perfectly for online press and bloggers, which has had over 40,000 hits on Youtube alone.
It's one of the top 5 beauty campaigns of the year so far and I can see why!
The brush well what can I say it is truly unique in every way...
The mascara offers - Intense Volume, Curled Lashes.
Taken from the Lancôme website itself they say that -
"The Star eye-look by Lancôme. Create show-stopping eyes with this mascara and dual-sided brush leaves lashes looking volumised and curled. A “Black Diamond” shade dresses lashes in a deep and glamorous intensity"
The mascara really does live up to the hype!
Plus I received mine through the September issue of TATLER Magazine meaning that it was free!!
I have been using it for quite a few weeks now and I absolutely love it, the intensity of the mascara can be reached by using the perfectly sized brush to angle into every lash and coat it with the black diamond shade. I usually build up the colour by applying thin coats until the desired effect I want is achieved.
I urge you if you are interested in this magazine to seek out a copy of TATLER and pick up the sample of the mascara because you won't know until you try it!
In my video below I go into more detail about the mascara wand and its unusual shape.
Here's my video on this amazing mascara
|The magical mascara wand|
Before shots of my lashes
After shots of my lashes wearing the mascara
Now as I said before the formula is build-able meaning that if you like a more intense lash look you can apply several coats, I find two coats is enough coverage for me, and three coats are great for a evening out. The formula isn't runny at all meaning that each lash is coated equally.
You can pick up this wonder product directly from Lancôme's website for £21.00 and it comes in only one shade - 01 Noir Midnight.
In my opinion it doesn't need to come in any other colour because its beautiful the way it is!
Click 'Here' to purchase the mascara online.
Thanks for reading / watching and don't forget to leave me your comments!
Have you tried the new Hypnôse star mascara?
(photos of product taken from Lancome's website, mascara wand picture taken from Glamour magazines website, all other photos my own)